L’hallucinant spot promotionnel du labo Eli Lilly
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Posted by stephane
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in Industrie pharmaceutique, Médicamenteurs
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on 02. Fév, 2011 |
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Incroyable trouvaille, qu’ont faite Yann Philippin et Cédric Mathiot, journalistes à Libération. Un spot diffusé en interne par le laboratoire pharmaceutique Eli Lilly à destination de ses visiteurs médicaux. Parodie assez glauque d’une pub Orangina, cette vidéo montre une panthère supposément sexy (une visiteuse médicale) fouetter un homme jusqu’à ce qu’il se déshabille entièrement (un toubib). Le but ? Qu’il se mette enfin à prescrire un médicament du labo. « Prescrivez-le, sinon ça pourrait mal se passer ».
Non, franchement, vous n’en croirez pas vos yeux.
Leur article du 2 février est là. La vidéo ci-dessous.
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